For my senior thesis, I decided to do a full album rollout, including new vinyl packaging, a lyric video, social content, merchandise, and poster design.
Lush by Snail Mail is an album that I am personally a massive fan of, and I really wanted to push the angsty aesthetic Lindsey Jordan created within this album. Pushing the concept of "snail mail", I wanted the rebrand to call back to the vintage aesthetic of air mail, but skew it to have a much more modern reach. Keeping the colors from the original album design, I thought this more DIY-collaged effect was really fitting for this album and the identity of the group as a whole.
Full Vinyl Design
front cover, back cover, and insert
![](https://cdn.myportfolio.com/8aee068b-8c17-434f-85bc-e5f9d5ff261d/c7d876b2-2f30-4641-847c-e7ce16007869_rw_1920.png?h=a59945f94c9cce95d4502290f06828a2)
![](https://cdn.myportfolio.com/8aee068b-8c17-434f-85bc-e5f9d5ff261d/c1ff8e8b-95f3-47d0-9097-1c087a61f8ed_rw_1920.png?h=4a4cbbf322573472630b9f556519b05b)
![](https://cdn.myportfolio.com/8aee068b-8c17-434f-85bc-e5f9d5ff261d/6ae1b2cf-e115-4c4c-accb-ea066992fcb3_rw_1920.png?h=8a12728ba95d6fcb6dcf222b23cfc92a)
![](https://cdn.myportfolio.com/8aee068b-8c17-434f-85bc-e5f9d5ff261d/00d84286-4ceb-4d18-a555-c4834e0412c4_rw_1920.png?h=78b13336ee4d982209a68053e1a6fe0d)
![](https://cdn.myportfolio.com/8aee068b-8c17-434f-85bc-e5f9d5ff261d/552db785-736b-4b8c-a589-755fd4f6b5fd_rw_600.gif?h=9ee75df44a5c180da9e824dd9d3cc6b9)
![](https://cdn.myportfolio.com/8aee068b-8c17-434f-85bc-e5f9d5ff261d/1acfcda8-55b7-44dd-ada1-a461ae6f7d5b_rw_1920.png?h=20246b16c921868f623d34db74d23661)
![](https://cdn.myportfolio.com/8aee068b-8c17-434f-85bc-e5f9d5ff261d/d94c84bd-0408-486f-9ae4-c19988bad7b5_rw_1920.png?h=7935347cbc561d0a7f8d6eb053ff257d)